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7/15/2008 7/16/2008 7/17/2008 7/24/2008  |
40 Days to a Successful Movie Promotion
What's your definition of marketing? At what point does "marketing" really
take place? If you send a piece of mail to a group of homeowners, is that marketing
yourself? What do you think? In Today's Market You Must Learn How to Fire Customers!
Your business is down; you are feeling the financial squeeze. What is your
best move? It's time to fire the bottom 20 percent of your listings and stop
working with the bottom 20 percent of your buyers. The Critical Difference Between Tactical and Strategic Thinking
To illustrate the differences between working from a tactical perspective
and a strategic one, I'd like you to envision the following: Think about a
set of Lego blocks. When you purchase a Lego set, you open the box to find
hundreds of various-sized blocks and miscellaneous pieces that can be shaped
into just about anything your imagination will allow. But also inside that
box is a booklet with step-by-step directions on how to build whatever you
see depicted on the front of the box, whether it's a red Ferrari F430 or an
entire town.
Have you ever heard the term "play to win?" Have you ever really
stopped the think about what that really means? You see, it may be different
for many people, but everyone agrees it sounds much more difficult or scary
than it really is. Let's take it apart and really grasp what it truly means
to win.
About This Site: Don Hobbs and Greg Herder are the personal real estate marketing pioneers. Hobbs/Herder provides real estate training and personal marketing training to real estate agents and brokers across North America. From real estate marketing to real estate coaching and lead generation systems, Hobbs/Herder provides agents and real estate managers with business systems and prospecting tools that work.  |
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We provide step-by-step instructions on one of the most effective – yet underutilized – marketing opportunities available to agents. 
Your most troublesome clients might be causing more problems than they are worth. Greg reveals a strategy to get the price reduction you need or to set them free.
Are you shooting from the hip or working from a larger plan? Don explains the difference between the two and why your answer is important to your success.
Continually seeking the path of least resistance is a surefire way to ensure mediocrity in your career. Coach Phil shares secrets on how to "play to win" every day!
